The Importance of User Experience

I created this illustration for my second article, about the importance of UX from a business standpoint. The goal is to get companies to invest in UX, and to give other designers some tips on selling UX work.

Here's the link to the article. I hope you find it helpful, and don't hesitate to give some feedback. Cheers!

Btw, you can read the first article here 🙂