Teleios Design Branding

Personal branding for my design business: Teleios Design.

Here my New Testament Greek has come in handy! Teleios refers to the finished product: complete, brought to its end, fulfilling it’s purpose, full grown, mature. Teleios relates to telos: the goal, endpoint. That’s what Teleios Design is all about: design shaped by the endpoint.

I aim to work together with clients to understand their objectives. I provide design and technical skill directed towards their goals. The outcome: teleios — design fulfilling it’s purpose.

The meaning is even stronger for me at a personal level. From the Bible I understand that God works this way. He shapes all things towards his desired endpoint. It reminds me that design serves a greater purpose. I'm tempted to be sucked into the vortex of chasing my own fulfilment in design. But my design work and everything other aspect of life are shaped by God's plans and purposes.