ZERO3

https://www.behance.net/gallery/82558957/Zero3-Brand-Identity

ZERO3 BABY CLOTHES

A 0-3 years old fashion label, age at which mothers decide what to buy. Visual quality, status, exclusive products and price are important factors in the decision.

The typographic design and symbol are in the infantile universe, the lion tamarin has simplified forms and its expression follows the cartoon language. The typography remains in the same visual style of the child's world and the z letter and the number 3 have the same design base.

Another characters inspired on Brazilian fauna were created and a pattern were developed with them and it is used as visual support element for the identity.