DOEPICSHIT - BlueRidge

My color study on the “DO EPIC SHIT” pattern that DeFeet had been using. The original color palette consisted of 5 different colors that needed to be refreshed. Taking inspiration form the cycling scene and the outdoors I settled on this color palette that we refer to as “Blue Ridge”. The inspiration came form the Blue Ridge Mountains which is where DeFeet’s Headquarters are. Photo courtesy of Kerry Werner.