How to Leverage Thematic Analysis for Better UX

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    How to Leverage Thematic Analysis for Better UX
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    Uncovering user needs, motivations, and behaviors is an important part of the UX design process.

    Design blog editor Shane Ketterman shows how thematic analysis, a popular user research method for analyzing qualitative data, can be leveraged to improve UX.

    https://www.toptal.com/designers/ux-research/thematic-analysis-for-ux?x=d

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