Happy Daze

The Happy Dudes

Focussing on the identity if the three "dudes" that brought Happy Daze to life, we created characters to represent them, known as: The Happy Dudes.
The Happy Dudes represent the story behind Happy Daze and also capture the diversity of people in Byron Bay.

Check out the full project here:
https://www.behance.net/gallery/82748651/Happy-Daze-Branding

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