Designed for the world

As Uber expanded into Southeast Asia, Latin America, and the Middle East, it faced a major problem: The design that helped make it a powerhouse wasn’t as effective in these new markets. The process of building Lite was an exercise in abandoning assumptions about how people use technology and asking them directly.

Read more about it here: https://www.fastcompany.com/90375845/how-uber-quietly-redesigned-its-interface-for-the-rest-of-the-world
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Team: Global Rider Access
Product Designers: @Anurag Arora, @Sri Jalasutram , & @Needa Jamil