Imprimis Branding Design

Colouring Department’s first step was to understand Imprimis’ market, especially in terms of age, gender and location. It was only by understanding the customers the brand was trying to reach that we could create a look and style that would resonate. Imprimis also needed a brand that matched the style of More & More, their main supplier.

The result ended with a brand that clearly reflects their quality and unique style, Imprimis now has the tools they need to show their target market they understand them and can cater to their needs.