Missing Link

Working on a responsive identity design project for a company that publishes guides for the Legenda of Zelda games. Formerly called ZeldaGuides, I helped reposition the brand with the new name Missing Link, which will help distinguish them from competitors and give the crew something to rally around and build on.

Top left going clockwise: 1) Main lockup, 2) illustrative combination for use on products such as t shirts, 3) icon for use in small scenarios such as mobile website and packaging, 4) Wordmark/secondary lockup.

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