Daisy's Dairy Brand Identity and Packaging Redesign

Agency: Neworld Associates | Client: Aldi

A refresh was required for an Irish ice cream brand which involved a packaging design system that could be used for their range of flavours and packaging formats.

The brand identity and packaging needed to be approachable and appealing to families. I developed options based on an evolution of their current packaging and also an alternative route emphasising the traditional aspects of a family favourite treat.