Explore Charleston Interactive Video
Travel board of Charleston, South Carolina wanted to make a splash in accordance with winning Conde Nast Traveller’s No. 1 small city award. To celebrate, we created an interactive video strategy that gives credit to local people, adding engaging layers to each narrative.
WIREWAX added depth to each story, allowing viewers to dive deeper into specific points of the content. Everything from ghost stories and basket weaving to wildlife exploration and distilleries were interactive, bringing viewers closer to the heart of the city.
A ‘Charleston Itinerary’ feature built like a shopping cart encouraged travelers to share, save & book activities at the moment of pique interest.