PanaSea Branding

Launching a new business is never easy. It’s even harder when your product is a seafood delicacy practically unknown to the Western world. Harder still when the business needs to be a net positive for the ocean’s environmental sustainability while also representing the next wave of innovative startups in Central America.

Check, check and check.

PanaSea is changing the world (literally) by building a sustainable, commercial aquaculture facility off the coast of Panama. We entered the picture right at the beginning, helping co-founder and CEO Dave Grossman develop the branding, website, prospectus and collateral to attract investment.

We couldn’t be more proud of the results of this project.

This is the final logo, which uses clean sans serif font paired with a blue and green sea cucumber medical cross. It's simple and clever and classic.