Dent Hero Brand Identity

Dent Hero LLC is a local professional paintless dent repair (PDR) service provider. Daniel fix small to large scale damage and specialize in hail damage repair, he is a Master level PDR technician with a pristine reputation. In the brief he stated the target audience was used cars dealerships. In the briefing the stated that his cartoon logo should be perceived as: serious, professional, expert, rescuer, hero… He choose a mascot avatar of himself.

Full case studio here: https://www.sosfactory.com/portfolio_page/car-repair-logo-design/