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As designers, we have to be as versatile as possible. Although I have decided to focus on product design for the last years, I'm always very happy to be able to reconcile with branding — two vectors in which I firmly believe that any product designer has to be able to do.

It's important not to be just "ambassadors" of a brand's experience, but also be able to communicate and perceive to extract everything that the product we work in offers.

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