Billboard Poster Mockup
WIREWAX is always evolving and the needs and goals of our customers and the broader future market are evolving too. At a time when video and TV are dominating the staple advertising, entertainment and communication medium there are more and more demands for it to work harder, be better understood and be more creative than ever before.
Those pillars are at the epicentre of everything we do at WIREWAX and the branding is a symbol of everything we represent and believe in today and for the future.
Our outgoing branding is nearly 5 years old but was right for us at a time when we needed to educate our target audience about the capabilities of a technology offering like ours. Today, the customers we serve and the audience we connect with look to us as a leader in creativity and innovative thinking, and how our tools and services apply to a vast, vital and evolving landscape.
In a time when brands are zombie-walking into bland, anodyne, homogeny, we wanted to make clear that we are not lacking the courage to push the perceived boundaries of creativity and represent ourselves in a way that is genuine, honest and who we really are.
- Steve Callanan, CEO & Co-Founder