Polyfen | Visual Identity Update

We’ve updated some details of our visual identity to reflect a few changes in the direction of our business.
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Since we’ve launched, it’s been a thrill to see our agency grow and evolve. We’ve set ambitious goals, we’ve faced obstacles, and we came out stronger.
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Now, our team has grown in size, and our tribal culture has consolidated; We’ve established an online presence, and we’ve built strategic partnerships; We’ve had the pleasure to do work for some wonderful clients; And, we’ve even been developing a few promising internal projects, which we’ll be very soon publishing as sub-brands of our business.
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In regards to our visual identity, we’ve replaced the previous typeface (“Intelo Alt”) we’ve selected for our logo and headlines in favour of a cleaner, more utilitarian typeface (“Biotif”) which can be used ubiquitously throughout our family of subsidiary brands.
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We’ve also simplified our colour scheme by removing the beige hue we previously used for light backgrounds, in favour of a simpler, more cohesive monochrome palette.
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Lastly, we’ve updated our website to offer a better user experience.
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Check out the full case study › polyfen.com/case-study

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