Work Sound with Franchisees

The key to effective franchise relationships is trust. And trust flinches with communication. Communicate openly and justly with your franchisees, and be as concerned with their effectiveness as you are with your own.

The finest franchisors meticulously provide their franchisees with every day, useful communication, which means more than the chance email, newsletter, or obligatory visit from their field representative. Today, it's all too alluring to depend on the internet for communications. But depersonalizing the franchisor is a giant mistake. Time and again, well-intentioned emails or texts ignite firestorms when they're misconstrued. Don't make the error of believing an email can ancillary for human contact. When your franchisee made the jump, at least part of their speculation was in you. They bought into your capability to help them raise a business.

Associations are built with dialogue, so it is vital to encourage dialogue in every aspect of your association with your franchisees. Upright franchisors are careful to generate multiple venues for constructive dialogue. Annual pacts, local meetings, and advisory and publicity councils all offer for this two-way communication.

To be actual, however, the communication needs to be more than recurrent. It needs to be authentic. Get jammed in a single half-truth, and you've devastated trust with your franchisees incessantly.

Lastly, to be effective, you have to genuinely care about the feat of your franchisees. Good franchisee associations start with a franchisor that is, first and prime, committed to franchisee triumph. That obligation, more than anything else, desires to permeate the franchisor organization at every single level.

If your franchisees don't sense your pledge, the relationship can swiftly become adversarial. If, on the other hand, your franchisees see you breaking your back to help them prosper, there's almost nought they won’t do for you. And even worsening franchisees are reluctant to sue someone they certainly like - specifically if that individual has demonstrated an actual commitment to their achievement.