10 Dollar Animation

Used in our user retention, Thank You & Congratulations, emails. I animated this (without the x3) after a request to create an email themed around surprise and delight, something celebratory to show our appreciation to our customers. The animation was very well received and performed so well that it earned a 160K more than the projected revenue for the send in Q4 of 2018. Since then this animation has been used in many celebratory emails and its success, compared to our control emails, had informed us to utilize animation more and more to drive engagement.

Client: GROUPON