Returning visitor rate bar chart

This graph is part of a statistics dashboard that highlights various website performance metrics.

Background
The dashboard is part of a larger CMS used by financial advisors to create compliant websites. I was tasked with researching additional metrics that could increase our value to our clients, as well as overhauling the copywriting to make the data more accessible to a broad audience. I chose to illustrate this data in a double vertical bar graph to help clients visualize general trends between new and returning website visitors. Tooltips were added to help clients granulate differences between data.

📣 Shoutout to Alex Price for showing me the Principle ropes!