Rapp Toyota Trucks Experience • 4runner Asphalt

How do we bring awareness to Toyota’s legendary truck line in a way that feels authentic to the product, audience, and medium? Through a visually stunning interactive experience that’s explored with the twist of a dial. Just like switching driving modes in your Toyota, you’ll instantly be transported to a dazzling new environments and vehicles based on your selection. We even make sure it’s in stock at a nearby dealer. There’s vehicle features, local specials and the ability to share your personalized scenes socially. Beauty and brains.

Working with RAPP LA, we concepted and handled the complete production and launch of this immersive experience designed to engage Toyota's audience of truck-enthusiasts.

Without a massive photography budget at our disposal, our challenge was centered around building photo-realistic scenes using Toyota's generic 3D vehicle renders paired with stock background plates. Leveraging multiple environment assets we composited the images and vehicles to create unique location scenes that were contextual to the various truck models and trims.

Upon exploring the truck lineup, users could easily find available models in their area, as well as local deals — based on dynamic data we passed into the experience behind the scenes.