Aori

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Aori is a new AdWords tool that helps users create hundreds of high-performing search ads in just a few minutes.
The product is a tool for Google AdWords marketers. Aori increases the performance of AdWords campaigns and saves marketers time when making campaigns. It helps generate all your keywords in the Single Keyword Ad Group method and also has a unique algorithm for bid optimizations that reduces PPC. Users can make campaigns in Aori and then sync them with AdWords.

We reflected the most important thing in the logo — the result, which Aori achieves. Inside the confident font logo, there is an arrow, that symbolizes the coveted "click" on the search result. The symbol just complements the title, such an execution reflects a powerful metaphor of the project: "we have tamed the cursor, and with us it will definitely be in the right place." Semantic message is supplemented by geometric typography — it reflects stability in positions, which the client needs so much.

See the whole project here: https://portfolio.logomachine.ru/aori