American Horror Story Interactive Mini-Series
2017 was the year of the seventh season of the iconic TV series, ‘American Horror Story’. Notorious for its dark horror and even more outlandish and edgy marketing, this season, labelled as ‘Cult’, demanded an even more eccentric and extraordinary marketing masterpiece to attract new viewers and excite a diehard fanbase.
With interactive video marketing an essential, the show’s owners, FX turned to WIREWAX to create an ambitious, multi-piece, interactive mini-series. The plan? Eight consecutive and unique interactive experiences released each week on AHS7.com leading up to the show’s launch in September.