Team Hope Brandmark

There's a very cool and significant story behind the Team Hope brandmark. I'm pretty partial to the swallow "flying fists" — an accurate parallel to those fighting breast cancer, with their incredible strength and will......

DYK: The swallow is one of the few birds found on every continent all over the world. It has long been a symbol of hope, faith, and perseverance in many cultures.

In the far east it is depicted on many tapestries as a symbol of spring and bounty, as it is one of the first birds seen in the new season. Sailors see the swallow as a good omen and often tattoo themselves with the bird, marking a successful voyage. These mercurial flyers can also be found inked on the hands of boxers and scrappers signifying ‘flying fists.’ Even in today’s museums, many paintings, murals, and statues still depict this tenacious bird.

During the development of Team Hope's new brand and identity, it became clear that the swallow was the perfect sigil for their organization. The swallow’s symbolic representation of hope, fortitude, and love is everything that is at the heart of their mission, volunteers, and our community.

In collaboration with Tribe's @Seth Sirbaugh