B2B company brand guideline
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FLYR – continuous dynamic pricing and offer management solution used by JetBlue and Emirates.
We were happy to help FLYR team to update their company logo during the visual identity redesign process. They already had the wordmark, and they wanted to save it. However, when it comes to digital products, it's helpful to have a memorable logo sign to use it as a favicon, on the AppStore, etc.
We ended up with the dynamic logo sign that has a lot of hidden metaphors such as an aircraft tail and graphs. The "waves" element became the base for the branded backgrounds, patterns, etc.
