Jems Financial Logo V2

Jems Financial needed a re-branding of their old logo, they wanted a refreshed brand system on what they can implement all the new visual components.
The new logo is a reclined monogram in horizontal position. This way it creates a half square shape that reflects a house rooftop. The lines of the letters are bold and modern with sharp edges. These design elements was inspired from the very modern looking penthouses and villas which also look very minimal, modern with sharp edges. The logo vibrates a very high sophisticated feel of the brand that sets the tone for the rest of the design elements for the brand.

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