Lady Bits

BRIEF: To develop an innovative service, product or campaign that tackles menstruation issues and social stigmas.

CONCEPT: Period poverty is still a huge problem in the UK. One in ten girls can’t afford sanitary products and the stigma around periods can affect young girls.

SOLUTION: Lady Bits are a brand that stand by the idea of having a free period. Due to pricing sanitary products and then adding ‘luxury’ tax on top, Lady Bits offer a free plan to help school girls.