Overcome Franchising Dodges

A franchise system's trademark is a crucial intellectual property right and generates value in the franchise system. Capitalizing in a registered trademark should, therefore, be the precedence. It is imperative to ensure that the trademark registration covers all of the essential classes of products and services which encompass the franchise system. Trademark protection should also form a central plank of any global expansion tactic, to ensure that a franchisor can enlarge into significant strategic markets. They say mock is a form of flattery, but some international jurisdictions function a "first to file" structure, meaning that if a franchisor does make its application initial, it might have to pay a substantial fee to eliminate an incumbent registrant. Also, the procedure of applying for a trademark should flag the presence of any third party rights, meaning that a franchisor can then take a sight on whether to enter that market at all or whether the system requires to trade under a substitute name – all very significant to know before proceeding deliberations with a franchise partner. A number of household brands have run into this delinquent.

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