Loose organic herbal tea BRANDING & PACKAGING

Tasks: name the line, create logo, choose practical packaging containers, design labels
The main message behind the brand is “health from a cup of tea”. The logo is designed in a form of a tea cup with herbal looking stylized handle. This emphasizes the benefits that tea consumption has on our health and vitality.
The product is packed in practical Stand Up Pouch kraft paper bags with ziplock seal that enables product freshness. Color palette used for front product labels is made of vivid colors, each one representing the herb inside the packaging. Every herb is furthermore represented with a simple hand drawn illustration.