Thumbtack Brand Illustration Style

In the winter of 2018, Thumbtack approached me to strategize and define their illustration style, with the mission to clearly reflect the identity of a company, speak clearly and empathetically to the people who use their platform, and scale across product and marketing in a versatile and consistent way through an illustration system.

This several month project included a major design sprint to produce two stand out concepts for stakeholder approval, refining a final concept and style, and implementing 60+ illustrations ongoing across the platform and marketing portal.