Selena Gomez: Bad Liar Tease & Launch

Selena Gomez wanted to engage more with her fan base and started a text message-based channel to launch her newest single, Bad Liar.

Selena and her team wanted to slowly hint at the new single that was coming out by feeding her fans clues throughout her social media channels, as well as her new text messaging channel.

Those who signed up for the text messaging service were given exclusive sneak peeks, as well as first dibs on new merchandise.

I provided consultation to Selena Gomez' social media manager for best user experience practices – such as messaging copy, the length of the copy, forms of media, and hero image layout.

After several meetings, I mocked up the experience. To see the full project, please visit: https://crosshatchstudio.com/selena-gomez/