Sea tapes
The idea of our first proposal was to come up with as much ligatures as we can. This serves two purposes: (A) to achieve a handwritten feel and (B) to get shapes reminiscent of stylised sea water surface at the baseline. This is more clearly visible in the second word. Additionally, we incorporated the shape of a breaking wave into the two initials of the brand name. The overall look of the lettering is intended to give you that nostalgic time-off feels associated with the sea.
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Posted on
Jul 1, 2019
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