Wellest Logo Animation

Why does consistency matter in visual brand identity?

When a potential user meets your product first, he/she has no idea about the technical parameters of the product, how it's different from the competitors, and how structured it is.

You only have a few minutes or even seconds to send the right verbal and non-verbal messages to make him/her interested.

Consistency in your visual identity assets, from logo to icon set, makes a promise of a structured and well-balanced product with the same level of perfection. That's why we are doing our best to set up visual interconnections between all pieces of a visual identity.

The assets designed during our work on Wellest – Your wellness on autopilot.

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