All-Inclusive Campaign/ 2018
From the beginning, "all-inclusive" has been a mantra at C/A. Problem was, it wasn't being heard anymore 6 years later. "All-Inclusive" was meant to be totally different from anything we did; from signage at events, to posters on event tables, to brochures. The "travel" visuals were strange at financial services events and attracted attention. All the "stickers" were hand-crafted and are features or benefits—the beach scene and the luggage took two days to design once the concept was created.
adobe illustrator
art direction
copywriting
creative direction
digital design
digital illustration
new direction
vector art
visual metaphor
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Posted on
Jun 30, 2019
More by Stevie Black View profile
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