Taurus - Visual Brand
Taurus is a fashion brand for men.
The name and logo symbolism were built inspired on the zodiac sign of the brands founder.
Practical and well-grounded, Taurus is the sign that harvests the fruits of labor. They feel the need to always be surrounded by love and beauty, turned to the material world, hedonism, and physical pleasures. People born with their Sun in Taurus are sensual and tactile, considering touch and taste the most important of all senses. Stable and conservative, this is one of the most reliable signs of the zodiac, ready to endure and stick to their choices until they reach the point of personal satisfaction.
Taurus branding is directed to confident men that understand the value of having a strong visual.
The style of the products are a combination of modern/elegant and rustic/raw.
Taurus is currently opening four stores located in western Europe, and has expansion plans to Dubai and Cape town in 2020.
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Check out this project and others on Behance.