Lack Of.... Concentration

This publication is about loosing concentration, created for the ISTD Lost Brief 2019 (International Society of Typographic Designers). Beginning with an article on concentration and then goes off into whatever came into my mind. My aim was to show the audience what a mind does when it is wandering, show them is isn’t a bad thing and new insights can come from it. Its intended to be Read however you like, to understand or to not understand, to flick though, the audience can choose how they want to read it, allow yourself to not worry about focusing on every detail but focus on whatever comes to mind.