Unbounce Logo Evolution

@Unbounce has a new look!
This is a little animation of the evolution of the Unbounce logo.

"Admittedly, our wordmark is something that was tricky for us. We’ve tweaked the Unbounce logo a couple of times since the original—just made it cleaner, simpler over the years.

Still, something wasn’t quite working—and this time around, we had to keep iterating. We recognized the contrast, balance, and kerning weren’t behaving the way we’d hoped. The logo couldn’t be centered properly on marketing materials and was tough to replicate. We decided to redraw the wordmark completely and give it a more harmonious feel.

The new Unbounce logo is smoother, more defined, and—even when viewed at the same sizing as the old one—it comes across bolder. It also works more effectively across different applications and formats."

Read more about our new look here:
https://unbounce.com/news/celebrating-you-with-a-new-look/

This animation was created in collaboration with @Samantha Tsang