The Long Run Identity

I worked with The Long Run to create their iconic personal pet inspired logo as one of the most important parts of their company story. The distinctive dog silhouette with custom hand lettering created an original and meaningful mark. I established their photography guidelines by taking apparel photos with high contrast lighting. The logo was incorporated in all digital marketing and on social media channels.

The brand identity documented logo usage, color options, ad layouts and web fonts/colors was provided to the client to uphold their brand image. The logo collection was exported for digital and printer placements.