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It's not like pipe-fittings are all that riveting… Or are they?

Simplified Building came to us with an interesting question: how do we make the mundane interesting enough to keep users engaged? How do we make PVC components enticing?

We believe that great design has a job to do. It sells the products while getting out of the customer’s way. The customer simply wants to find the right flange, socket, or railing for their project. If we can decrease shopping time and increase cart loads, we keep the customer engaged and serve the business.

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Great design gets business done. Fathom & Draft is directed by Matthew Smith (@whale). Email us at hello@fathomanddraft.com and let’s work together!
Fathom & Draft