Braze Modal w/ Torchy
This is a great example of how we utilized the new Braze mascot in an otherwise plain web experience.
One of the hardest challenges with the company’s re-name was giving up their previous mascot. Unfortunately, though beloved by many, the Appboy mascot simply didn’t align with the more sophisticated vibe of the new brand. We set out to create an all-new mascot that the team at Braze could rally behind—Torchy, the fiery spirit of Braze. While Torchy does not play a major role in the consumer-facing implementation of the brand, he is a vital piece of the internal Braze culture. Torchy shows up to party on stickers, internal slack emojis, apparel—anywhere he can spark joy for employees. He’s a popular guy.
See more of our work like this here:
https://focuslabllc.com/case-studies/storytelling-with-motion-design
Props to team member @William Kesling and alumnus @John Oates for crafting this little guy and bringing him to life.
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