Secret Agenda
Label for Lagunitas' collaboration with Moonlight Brewing. The direction was to ambiguously tie in a form of the Free Mason ritual without heavy influence.
I pulled in the Masonic Triangle which represents the doctrine of duality; a representation of the balance of opposites (the sun and the moon). Which worked perfectly given that one of the collaborators is Moonlight Brewing - and flanking the third eye (top of the triangle) by the logos set perfectly within a lot of the Masonic regalia I dug into it.
I also pulled a lot of stylistic representation fro US currency, which influenced the custom type and the marks. You can see the first concept in the attachments and where it landed in the final here.