Zero Grocery - Branding

We're super proud to work alongside such passionate and motivated team who is reinventing the grocery shop from ground up.

This is the logo we've decided to use after countless of iterations and concepts. Zero's mission is to remove as much waste from grocery packaging as possible, while getting all your groceries delivered directly to your home. That's why we decided to use a strong and simple symbol that represents the "Z" letter, while also symbolizing a crossed 0 (zero waste). We tried to stay away from the cliche eco branding and instead bring a breath of fresh air with new color tones and untraditional styling.