Voice Brand System

The Co-founder and Director created a new program through the Equality Institute (NY), geared to amplify the voices of female leaders working to transform conflict and disaster responses so women and girls’ violence is reduced, specially in war-torn areas around the world.

THE CHALLENGE
Find a name and create a brand around it.

TEAM
Wethos, a non-profit team building company in NY, managed this project. After Jane Schwartz (writer) came up with the chosen name, I was called to imagine the visual side of the new venture.

PROCESS
Moodboard, brand exploration, typographic exploration, 3 rounds of feedback and voilà.