Subliminal Vision Boards Rebrand

We had two goals as we created the new Subliminal Vision Boards brand mark. The first being to represent the passion and belief behind the mission of the company. The second being to have a subliminal meaning, visually and purposefully. Our brand mark design included a representation of the Universe because of the impact of the mission and the users engaged with the app.

The app’s mission is to assist users in their personal mission and vision in improving their daily life. Users achieve this by viewing their vision boards at least five minutes a day. Combining the visual impact of a “Universe” and an “Eye (or center of the user’s universe,” the rotating vision brand mark was created. Within this icon there are 5 shapes to represent the 5 minutes needed a day to achieve the goals a user is working on.