Just a Little Fine Tunin'

This is an example of a client that had a strong tie to their current logo mark. They had some sentimental value associated with it. But looking at their mark it was missing some finesse and fine-tuning. So, finding a happy middle ground, we made some minor tweaks to the logo. The goal was to get balance, cleanliness, and legibility.

Along with minor logo tweaks we also fleshed out a color palette and typography.

This was an extra fun opportunity because I really love this company and what they do. Still pinching myself I got to be a part of this.