Supplements Company Branding Concept

Last year I got to work on a branding concept for a supplement company start up. This is one of the unused concepts I put together. Our client, a Special Forces veteran, wanted to create a brand with a military theme. The name he chose is Elite Warrior. This new brand identity was going to be used on supplements packaging, apparel, and gym accessories.

I Immediately thought about creating or incorporating a military insignia from the initials, which actually ended up fitting well. I pulled the colors from military freight packaging and canteens.

Though this concept wasn't selected we did use the a lot of the elements for the next iteration.

Let me know your thoughts on this. I'll post the rest of the of the presentation in another shot.