Accelerhaters - logo for a Bike Club

Logo for a bike club based in Lugano. The logo is based on the emblem of the city of Lugano, but with the letters "H A T E" instead of "L V G A" on the inside. Mantaining a strong connection with the city of origin of the club was important for the customer, and bikers wearing the emblem can be easily recognized as coming from Lugano by the population of the region.