Traackr brand identity redesign

Say hi to Traackr’s new logo! Traackr is the most advanced influencer marketing discovery and management solution IN THE WORLD!

I have helped them redesign their old brand identity to help them be recognized as a savvy, insightful and personable bunch while making their audience feel excited and empowered at every interaction.

On a more practical level, the Traackr brand was getting too diluted. There were a few logo versions around and while the company was going through major changes in tandem with their ever-evolving market their brand was starting to feel impersonal and that wasn't helping with the positioning. More details on the reason behind the rebranding here: https://www.traackr.com/blog/traackr-introducing-new-brand-identity

Very proud of this one! What do you guys think?