Design Exercise - WGAC E404 Page

Have you heard of Who Gives a Crap? They're a toilet paper company doing amazing things for people in disadvantaged areas to improve sanitation across the globe. 🚽🌏

I had an idea for a novelty 404 page for their site, and decided to follow through and make a wireframe as a fun little design exercise.

The plan was to take a crappy experience (an error message) and add their trademark potty humour to minimise the negative impact. The choice of language was what I focused on, so that I could write something lighthearted and funny whilst still being empathetic to the person using the site.

Although this was just a personal exercise, it was still a chance to practice integrating the personality of a company into the simplest of pages. 👨‍🎨