Salon & Company

Final branding for a Salon & Co. in Naples, FL. We wanted to create a bold, elegant mark that felt unique and also spoke to their craft. The inspiration they shared was a Celtic knot necklace (being from Boston), so adding some symmetry was essential. While shears are reflected within the mark to form a subtle ampersand, cut hair strands are represented on the horizontal axis. The symmetry of the mark is representative of mirroring an image or looking into a mirror much like a customer would be doing while getting their hair done.