Agreement Express Brand Redesign Overview

A consistent and cohesive visual brand is an important part of a company's overall identity and culture.

Using the existing logo and colours, I tasked myself with refreshing the Agreement Express brand, making something approachable, human, and simple.

Another primary goal was to have a universal element that appears throughout the branding to tie everything together. The "AEX Circle" (the orange shape seen in all elements below) was created to be this universal element. It represents Agreement Express both as the software platform and as a big part of the company identity.